Style Guide

Gambit & Go is a New Orleans-based travel company offering curated, culturally immersive experiences with a local twist. Sprintfort was brought on to develop a brand identity and website that captured the soul of the city—full of rhythm, color, and personality—while staying clean and easy to navigate for travelers.

The visual identity for Gambit & Go is rooted in movement, warmth, and cultural richness. The logo combines a radiant sun—symbolizing life, vibrancy, and experience—with a subtle compass needle to represent direction and travel.